DATA REPORTMusic Ally6/12/2026
Spotify releases latest Gen Z trend report
<p>Spotify has just unveiled its new “Culture Next” report, highlighting Gen Z consumer behavior trends around music, culture and brand loyalty. Based on an analysis of first-party data, over 4.2m songs and 680k podcast episodes, the streaming platform found Gen Z is the most culturally influential cohort on the platform. This refers to the group’s […]</p>